Resources

Guides, playbooks, and field notes from the Pedal team on running paid media for local and small businesses. Everything here is built from real client engagements and $500M+ in managed spend — not theory.

Guides

Step-by-step walkthroughs for the things every client asks us about.

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Onboarding

How to Connect Your Ad Accounts to an Agency Manager

Step-by-step on Meta Business Manager, Google Ads (MCC), and TikTok Business Center — without sharing passwords or losing ownership of your account.

Updated May 14, 2026 · 12 min read

Blog

Field notes, takes, and the occasional teardown.

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