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Field notes, takes, and the occasional teardown from the Pedal team — built from real client engagements running paid media for local and small businesses.
Field notes
The 5 Questions a Real Audit Answers That Google's Recommendations Won't
The five questions a real paid search audit answers — workhorse, budget waste, conversion-counting sanity, competitor-brand leakage, and the marginal dollar — that Google's Recommendations tab won't surface.
Field notesHow to Read a Paid Search Audit
What a real paid search audit contains — scorecard, workhorses, drains, conversion-tracking sanity — and the red flags that tell you it was a checkbox exercise.