Guides
Step-by-step walkthroughs for the things every paid media client asks us about — account access, conversion tracking, audit prep, and the rest of the unglamorous stuff that decides whether your campaigns work.
How to Track Leads from Google Ads to Offline Conversions
Capture the GCLID, carry it into your CRM, and upload closed deals back to Google (manually, by scheduled Google Sheet, or via API), plus when to use Enhanced Conversions for Leads instead, so Smart Bidding optimizes toward revenue, not form fills.
Audit prepHow to Give an Agency Read-Only Access for a Free Audit
Grant view-only access on Meta, Google Ads, GA4, and TikTok in about five minutes, so an agency can audit your account without a contract, a password, or the ability to touch or spend anything. Revocable in one click.
Conversion trackingHow to Set Up Google Ads Conversion Tracking
A step-by-step 2026 guide to setting up Google Ads conversion tracking correctly, including the Google tag, GA4 import, Enhanced Conversions, and offline conversions, so your ads optimize on real leads.
Conversion trackingHow to Set Up the Meta Pixel and Conversions API for a Local Business
Set up the Meta Pixel (dataset) and the Conversions API together, with browser and server-side events deduplicated by a shared event_id, so your Facebook and Instagram ads optimize on real leads instead of guesses.
FoundationsHow to Set Up Your Google Marketing Suite
A beginner-friendly walkthrough for setting up Google Business Profile, Search Console, Analytics 4, Tag Manager, Ads, and Merchant Center — in the right order, for a business that's never invested in digital marketing.
OnboardingHow to Connect Your Ad Accounts to an Agency Manager
Step-by-step on Meta Business Manager, Google Ads (MCC), TikTok Business Center, and Shopify, without sharing passwords or losing ownership of your account.