Facebook and Instagram Ads Measured in Revenue, Not Reach
Most paid social agencies measure success in reach and engagement, not the revenue they actually drive. Pedal was built by the team behind Pearmill, the firm that has managed $500M+ in ad spend, to run Meta and TikTok ads against the numbers that matter: leads and revenue. AI handles the creative production, senior strategists own the calls, and you own the ad account, the pixel, and all the data.
No commitment. 30 minutes. We'll tell you honestly if we can help.
Built by the team behind Pearmill, the firm that has managed $500M+ in ad spend for the fastest-growing companies in the country.
Every Feed Where Your Buyers Scroll
Not every platform deserves your budget. We run the ones where your buyers actually convert, and we tell you honestly which ones make sense at your spend.
Facebook Ads
The workhorse of paid social. Prospecting and retargeting built around Advantage+ and manual campaigns, structured to feed the pixel clean data and judged on cost per acquisition, not reach.
Instagram Ads
Feed, Stories, and Explore placements where discovery happens. Native creative that stops the scroll, tested against the same revenue targets as everything else we run.
Meta Advantage+
Meta's automation, supervised. Advantage+ can scale fast or waste budget quietly. We feed it clean signal, structure it deliberately, and audit where the spend actually lands.
Reels & Stories
Short-form video where attention is cheapest right now. We build thumb-stopping hooks and test formats weekly, so creative fatigue never quietly drains your budget.
TikTok Ads
The channel most SMB agencies still skip. Lower CPMs and a native-video audience, run when the creative fits your brand and the math supports it.
Hopkin, Our AI Copilot
The productized version: an AI copilot that connects to your analytics and ad accounts and watches them continuously, surfacing issues and opportunities between check-ins.
Where do we apply it? Everywhere we work: ecommerce & DTC brands, small-business lead generation, healthcare & medical practices, and businesses running AI-native marketing.
Most Paid Social Is Built for Reach, Not Revenue
The standard agency model gets paid more when you spend more, and creative gets treated as an afterthought. Here is what that produces, and what to watch for.
Optimized for Reach, Not Revenue
Impressions up, engagement up, budget gone. If the monthly report celebrates reach and likes instead of leads and revenue, the account is being managed to look busy, not to earn.
Creative That Fizzles in a Week
Paid social lives and dies on creative. Most agencies ship a few ads and let them run until performance collapses. Without a steady testing cadence, your best-performing ad is already fatiguing.
Hidden, Custom-Quote Pricing
Most agencies bury the number behind a "book a call for a custom quote," so the price flexes to what they think you can afford. We publish ours, three tiers on the page, so you know the cost before you ever talk to us.
You Don't Own the Ad Account or Pixel
Some agencies run your campaigns from a Business Manager they control. Leave, and the pixel history, the audiences, and the data leave with them. Every account and pixel we run is yours from day one.
The test is simple: ask a paid social agency what happens to your ad account, your pixel, and your audiences if you leave. Ours is easy to answer, because all three are yours from the first week.
Paid Social With Enterprise DNA
Pearmill built its name managing $500M+ in ad spend for the fastest-growing companies in the country. Pedal brings that same discipline to small and mid-sized businesses, rebuilt AI-native from day one, so senior strategists can run your paid social at prices that make sense at your budget.
Published, Transparent Pricing
Our pricing is right on the page, three tiers by ad spend, with no custom-quote wall. You always know what you pay us and what goes to the platform.
Measured Against Revenue
Every campaign is judged on the leads and revenue it produces, not the reach or engagement it collects.
Creative Testing on a Cadence
We treat creative as the lever it is. New hooks, formats, and angles tested every week, so winners scale and fatigue never catches you off guard.
You Own Everything
The ad account, the Meta pixel, the audiences, the data. Built in your name from day one.
Three services. One goal: paid social that pays for itself.
Creative testing, campaign management, and measurement run as one system, for small and mid-sized businesses that want paid social to be a reliable revenue channel.
Creative Testing & Production
Fresh winners before the old ones fade
A steady cadence of new hooks, formats, and angles for Meta and TikTok. AI drafts and edits the variants, senior strategists decide what ships and what scales.
Campaign Management & Scaling
Budget that follows performance
Campaign structure, audience strategy, budget pacing, and bid management across Facebook, Instagram, and TikTok. Managed weekly against cost per acquisition, not reach.
Tracking & Attribution
Every dollar tied to an outcome
Meta pixel and Conversions API setup, events that reflect real revenue, and clean attribution so you know which ads actually drove the sale. If the data is wrong, everything downstream is wrong.
Want to see what this looks like for your business?
Book a Free CallSimple, Transparent Pricing
Most agencies hide their pricing. We publish ours in full, three tiers by ad spend, with a free paid social audit to start and month-to-month terms. No setup fees, and you own everything from day one.
Up to $10K/month in ad spend
$2,500/month
- Facebook & Instagram campaign management
- Pixel and Conversions API setup and monitoring
- Dedicated growth advisor
- Monthly creative testing and strategy check-in
$10K to $50K/month in ad spend
15% of ad spend
- Everything in Starter, plus:
- TikTok campaign management
- Weekly creative testing and iteration
- Weekly strategy calls
$50K+/month in ad spend
Custom
- Everything in Growth, plus:
- Full-funnel creative production
- Email and SMS marketing
- Senior growth advisor and bi-weekly strategy calls
No setup fees. Month-to-month. You own your account, your pixel, and all your data from day one.
Get Your Free Paid Social Audit
See exactly where your ad budget is leaking. We'll analyze your account structure, pixel and Conversions API health, audience setup, and the creative and spend that is not producing revenue.
Still Have Questions?
The ad budget is what Meta or TikTok charges to run your ads; it goes straight to the platform on your own billing profile. The management fee is what you pay Pedal to run the account. The two never mix: we do not mark up media, hold your budget, or bill spend through our accounts, so you always know exactly where every dollar went.
There is no hard floor, but paid social needs enough budget to exit the learning phase and test creative. Below roughly $2,000 to $3,000 per month in ad spend, most businesses get more from a tighter organic and email push first, and we will tell you that on the first call. Our Starter tier is built for ad budgets up to $10K/month.
We do the heavy lifting. AI drafts and edits the variants; senior strategists decide what ships and what scales. If you already have footage, product photography, or a creator you love, we run with it. If you don't, we help you build a steady supply of raw material to test, because paid social lives and dies on creative.
Boosting hands Meta your money and a reach goal and hopes for the best. We run structured campaigns with real objectives, audience strategy, conversion tracking, and a weekly creative testing cadence, all measured against revenue. Boosting builds awareness; paid social done right builds pipeline.
Faster than SEO, slower than the ads promising overnight wins. Campaigns produce data from day one; expect meaningful signal within the first 30 days and stabilized performance in 60 to 90 days as the pixel accumulates conversions and creative testing compounds. We report every month on what changed, why, and what it did for the pipeline.
Yes, always. The ad account and pixel are created in your name, or we work inside the Business Manager you already have. Audiences, conversion data, and campaign history all live in your properties, and everything stays with you if you ever leave. Month-to-month, no long-term contracts, no cancellation fees.
Let's Talk About Your Growth
Tell us about your business and we'll get back to you within one business day.
Let's Find Out If We're the Right Fit
Book a free 30-minute strategy call. No pitch deck, no pressure. We'll look at your current paid social, your creative, and your goals, and tell you honestly whether we think we can help.
Prefer email? Reach us at hello@pedal-performance.com