Paid Search That's Measured in Revenue, Not Clicks
Most PPC agencies measure success in clicks and impressions, not the leads and revenue they actually drive. Pedal was built by the team behind Pearmill, the firm that has managed $500M+ in ad spend, to run paid search against the numbers that matter: leads and revenue. AI handles the production, senior strategists own the calls, and you own the ad account, the tracking, and all the data.
No commitment. 30 minutes. We'll tell you honestly if we can help.
Built by the team behind Pearmill, the firm that has managed $500M+ in ad spend for the fastest-growing companies in the country.
Every Channel Where Buyers Search
Not every channel deserves your budget. We run the ones where buyers show intent, and we tell you honestly which ones make sense at your spend.
Google Search
Intent capture at the moment someone searches for what you sell. Tight ad groups, negatives maintained weekly, and bids managed against your cost per lead, not your click volume.
Performance Max
Google's automation, supervised. PMax can scale fast or burn budget quietly. We feed it clean conversion data, structure asset groups deliberately, and audit where the spend actually goes.
Shopping
Product feeds built and optimized so ecommerce brands show up with the right product, price, and image. Feed health, campaign segmentation, and margin-aware bidding.
Display & YouTube
Remarketing and prospecting that stays accountable. We use Display and YouTube to bring back the buyers Search found, measured against the same revenue targets.
Microsoft & Bing Ads
The channel most agencies skip. Lower CPCs, an older and higher-income audience, and clean imports from Google. When the numbers make sense for your business, we run it.
Hopkin, Our AI Copilot
The productized version: an AI copilot that connects to your analytics and ad accounts and watches them continuously, surfacing issues and opportunities between check-ins.
Where do we apply it? Everywhere we work: ecommerce & DTC brands, small-business lead generation, healthcare & medical practices, and businesses running AI-native marketing.
Most PPC Management Is Built to Spend, Not to Earn
The standard agency model gets paid more when you spend more. Here is what that produces, and what to watch for.
Optimized for Spend, Not Outcomes
Impressions up, clicks up, budget gone. If the monthly report celebrates activity instead of leads and revenue, the account is being managed to look busy, not to earn.
No Real Conversion Tracking
Most accounts we audit are bidding toward the wrong events, or none at all. Garbage in, garbage out: when the conversion data is broken, nothing ties to revenue and every optimization is a guess.
Hidden, Custom-Quote Pricing
Most agencies bury the number behind a "book a call for a custom quote," so the price flexes to what they think you can afford. We publish ours, three tiers on the page, so you know the cost before you ever talk to us.
You Don't Own the Ad Account
Some agencies run your campaigns from accounts they control. Leave, and the history, the audiences, and the data leave with them. Every account we run is yours from day one.
The test is simple: ask a PPC agency what happens to your ad account and your conversion data if you leave. Ours is easy to answer, because both are yours from the first week.
Paid Search With Enterprise DNA
Pearmill built its name managing $500M+ in ad spend for the fastest-growing companies in the country. Pedal brings that same discipline to small and mid-sized businesses, rebuilt AI-native from day one, so senior strategists can run your paid search at prices that make sense at your budget.
Published, Transparent Pricing
Our pricing is right on the page, three tiers by ad spend, with no custom-quote wall. You always know what you pay us and what goes to the platform.
Measured Against Revenue
Every campaign is judged on the leads and revenue it produces, not the clicks it collects.
Senior Review, Not Junior Autopilot
No junior media buyer learning on your budget. AI handles the production work; senior strategists make every call.
You Own Everything
The ad account, the conversion tracking, the audiences, the data. Built in your name from day one.
Three services. One goal: paid search that pays for itself.
Campaign management, measurement, and creative testing run as one system, for small and mid-sized businesses that want paid search to be a reliable revenue channel.
Search & Performance Max Management
Campaigns managed to cost per lead
Keyword strategy, campaign structure, bid management, negatives, and budget pacing across Search and Performance Max. Managed weekly against revenue targets, not click counts.
Conversion Tracking & Measurement
Every dollar tied to an outcome
Tag setup, conversion actions that reflect real revenue, offline conversion imports, and call tracking where it matters. If the data feeding Google is wrong, everything downstream is wrong.
Ad Copy & Creative Testing
Ads that earn the click and the sale
Responsive search ads, asset testing, and landing page alignment on a steady cadence. AI drafts the variants, senior strategists decide what ships.
Want to see what this looks like for your business?
Book a Free CallSimple, Transparent Pricing
Most agencies hide their pricing. We publish ours in full, three tiers by ad spend, with a free paid search audit to start and month-to-month terms. No setup fees, and you own everything from day one.
Up to $10K/month in ad spend
$2,500/month
- Paid search campaign management
- Conversion tracking setup and monitoring
- Dedicated growth advisor
- Monthly strategy check-in
$10K to $50K/month in ad spend
15% of ad spend
- Everything in Starter, plus:
- Landing page design and optimization
- Weekly strategy calls
- Creative testing and iteration
$50K+/month in ad spend
Custom
- Everything in Growth, plus:
- Email and SMS marketing
- Senior growth advisor and dedicated support
- Custom CRO and bi-weekly strategy calls
No setup fees. Month-to-month. You own your account, your campaigns, and all your data from day one.
Get Your Free Paid Search Audit
See exactly where your ad budget is leaking. We'll analyze your account structure, conversion tracking, search terms, and the spend that is not producing leads.
Still Have Questions?
The ad budget is what Google or Microsoft charges to run your ads; it goes straight to the platform on your own billing profile. The management fee is what you pay Pedal to run the account. The two never mix: we do not mark up media, hold your budget, or bill spend through our accounts, so you always know exactly where every dollar went.
There is no hard floor, but paid search needs enough volume to learn. Below roughly $2,000 to $3,000 per month in ad spend, most businesses get more from SEO or a tighter local campaign first, and we will tell you that on the first call. Our Starter tier is built for ad budgets up to $10K/month.
At lower budgets, a flat fee is the cleaner deal. Our Starter tier is a flat $2,500 a month up to $10k in ad spend, so what you pay reflects the work, not the spend. Above $10k a month the account genuinely takes more to run, so pricing moves to a percentage of spend. Either way the numbers are published up front, so you always know what you will pay before you commit.
Yes, always. The account is created in your name, or we work inside the one you already have. Conversion tracking, audiences, and campaign history all live in your properties, and everything stays with you if you ever leave. Month-to-month, no long-term contracts, no cancellation fees.
Faster than SEO, slower than the ads promising overnight wins. Campaigns produce data from day one; expect meaningful signal within the first 30 days and stabilized performance in 60 to 90 days as conversion data accumulates and bidding matures. We report every month on what changed, why, and what it did for the pipeline.
Both. Every engagement starts with Google, because that is where the volume is. Microsoft Ads (Bing) comes in at the Scale tier, or earlier wherever the math supports it: CPCs are often lower and campaigns import cleanly from Google, but the volume rarely justifies the overhead until your Google account is already working hard.
Let's Talk About Your Growth
Tell us about your business and we'll get back to you within one business day.
Let's Find Out If We're the Right Fit
Book a free 30-minute strategy call. No pitch deck, no pressure. We'll look at your current paid search, your market, and your goals, and tell you honestly whether we think we can help.
Prefer email? Reach us at hello@pedal-performance.com