The Lead Generation Agency Built for Small Businesses
Local services, professional practices, online brands — businesses that live on booked calls and qualified inquiries. Pedal is a lead generation agency built by the team behind Pearmill, and we do one thing: turn your ad spend into leads that actually become customers.
No commitment. 30 minutes. We'll tell you honestly if we can help.
Built by the team behind Pearmill — the firm that has managed $500M+ in ad spend for the fastest-growing companies in the country.
Built for Businesses That Run on Booked Calls
If your growth depends on qualified inquiries — not foot traffic, not impulse buys — you need a lead engine, not a branding exercise. That's what we build.
Local & Service Businesses
Booked jobs and appointments from local intent — the searches that happen when someone needs what you do, in your market, this week.
Professional & Medical Practices
Consultation-driven practices with trust-first funnels — med spas, surgeons, dentists, and adjacent elective care.
Online & E-Commerce Brands
Considered-purchase products where measurement discipline decides whether paid scales or stalls.
Not sure where you fit? Tell us what you do and we'll tell you honestly if we're a fit. And if you want our AI copilot watching your ad accounts either way, meet Hopkin.
Most "Lead Gen" Buys You Leads That Go Nowhere
Every stuck small business we talk to has some version of the same four problems. None of them are solved by "more budget."
Leads That Never Become Customers
Forms get filled, phones ring — and then a fraction actually book, and no one chases the ghosts. Volume without qualification is a bill, not a pipeline. We optimize to booked outcomes, not lead counts.
Reports Full of Clicks, Not Revenue
Impressions, clicks, "engagement" — vanity metrics that never answer the only question that matters: what did a booked customer cost, and from which campaign? If your agency can't answer that, they're guessing with your money.
Outbid by Franchises and Aggregators
National chains and lead-selling platforms buy the same local keywords you do — with ten times the budget. Winning isn't outspending them; it's intent-matched campaigns and landing pages that convert the clicks they waste.
Locked Into Someone Else's Accounts
Your last agency ran ads from their account, on their landing pages, with their tracking. Leave, and the history leaves with them. Everything we build — accounts, pages, data — is yours from day one.
If any of this sounds familiar, you're not the problem — your agency's model is. Generalists learn lead economics on your budget. We already paid that tuition.
A Lead Generation Agency With Enterprise DNA
Pearmill built its name turning ad spend into measurable growth for the fastest-growing companies in the country — $500M+ in managed spend. Pedal brings that same methodology, AI-native delivery, and measurement discipline to small businesses — priced for teams that are serious about growth but not at enterprise scale.
Pearmill Pedigree
Same methodology that manages $500M+ in ad spend — without the enterprise price tag.
AI-Native Delivery
We embed AI into execution so you get big-agency work at a fraction of the cost.
Lead-First Measurement
Tracking wired to booked calls and your CRM — you see cost per customer, not cost per click.
Fully Transparent
Published pricing. No setup fees. Month-to-month. No contracts.
Three services. One goal: a calendar full of qualified leads.
Full-stack lead generation for small businesses that want to grow — not just spend.
Performance Media
Every paid channel, one team
Search, social, remarketing, email, SMS — we manage the full media mix to drive qualified leads at the lowest cost.
Growth Ops
Make every dollar and every visit work harder
Local SEO, analytics, CRO, automation, and proprietary tooling — the systems that turn ad spend into compounding growth.
Web Design & Development
Pages you own that actually convert
Fast, modern websites and landing pages built to turn visitors into leads. You own the code, the domain, and the hosting. No lock-in.
Want to see what this looks like for your business?
Book a Free CallSimple, Transparent Pricing
Most agencies hide their pricing because it changes depending on how much they think you'll pay. We publish ours because we think you deserve to know what you're getting into before you pick up the phone.
Up to $10K/month in ad spend
$2,500/month flat fee
- Paid search campaign management
- Conversion tracking setup and monitoring
- Dedicated growth advisor
- Monthly strategy check-in
$10K–$50K/month in ad spend
15% of monthly ad spend
- Everything in Starter, plus:
- Landing page design and optimization
- Weekly strategy calls
$50K+/month in ad spend
Custom
- Everything in Growth, plus:
- Email / SMS marketing
- Senior growth advisor + dedicated support
- Custom CRO and 2x/month strategy calls
No setup fees. No long-term contracts. You own all your accounts and assets from day one.
Get Your Free Lead Generation Audit
See exactly where your ad spend is going — and where it should be. We'll analyze your campaigns, landing pages, and lead tracking, whatever business you run.
Still Have Questions?
Whatever actually moves your business — a booked call, a scheduled consultation, a qualified quote request. We define it with you during onboarding and wire tracking to that definition, not to raw form-fills or clicks. If a lead type never turns into revenue, we stop paying for it.
Businesses whose growth runs on booked appointments and qualified inquiries: local and home services, professional and medical practices, and online brands. If your customer researches before they buy and your revenue depends on getting cost-per-lead right, we're built for you.
Conversion tracking wired to outcomes — booked calendar events, call tracking, and CRM integration — so every lead traces back to the campaign and keyword that produced it. You see cost per booked call, not cost per click. It's the same measurement discipline we run for every client, and it's the difference between optimizing your spend and guessing with it.
No — and you should be suspicious of anyone who does. Guaranteed-lead agencies hit their number by lowering the bar on quality: cheap clicks, unqualified inquiries, recycled contact lists. We set a target cost per qualified lead together, report against it honestly, and adjust fast when something underperforms. If we don't think we can hit your numbers, we'll tell you on the first call.
Paid campaigns typically show meaningful data within 30 days and strong performance within 60–90 days. We set milestone expectations during onboarding so you always know what to expect and when. We won't tell you to "just give it six months" — if something isn't working, we adjust.
Yes. Always. Your domain, your ad accounts, your tracking, your customer list — it's all yours from the moment we set it up. Month-to-month, no long-term contracts, no cancellation fees. If you ever leave Pedal, you take everything with you. This is non-negotiable for us.
Yes — local SEO is part of our Growth Ops service, alongside analytics, CRO, and automation. For most businesses the right sequence is paid media first (fast, measurable demand) with SEO building underneath it (compounding, owned demand), so the two feed each other instead of competing for budget.
After your strategy call, we start with a marketing and tracking audit — your current campaigns, website, lead handling, and competitive position. From there we build a custom plan and present it for approval. Once approved, campaigns are typically live within 2–3 weeks, with a dedicated growth advisor and a clear timeline from day one.
Let's Talk About Your Growth
Tell us about your business and we'll get back to you within one business day.
Let's Find Out If We're the Right Fit
Book a free 30-minute strategy call. No pitch deck, no pressure. We'll look at your current marketing, your market, and your goals — and tell you honestly whether we think we can help.
Prefer email? Reach us at hello@pedal-performance.com