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Healthcare & Medical Marketing

The Healthcare Marketing Agency Built for Private Practices

Med spas, plastic surgeons, cosmetic dentists, hair restoration clinics — practices that live on booked consultations. Not hospitals, not pharma. Pedal is a medical marketing agency built by the team behind Pearmill, and we do one thing: turn a practice's ad spend into patients on the calendar.

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No commitment. 30 minutes. We'll tell you honestly if we can help.

$0M+ Ad Spend Managed
0+ Practices Served
0% Client Retention

Built by the team behind Pearmill — the firm that has managed $500M+ in ad spend for the fastest-growing companies in the country.

Who We Serve

Pick Your Practice. We've Built the Playbook.

Every vertical below gets its own funnel strategy, its own benchmarks, and its own page — because a med spa's January slump and a surgeon's consult-to-procedure gap are different problems. Find yours.

Med Spas & Cosmetic Clinics

Fill the consultation calendar and flatten the seasonal cycle — injectables, laser, and body contouring funnels that outbid the franchise chains.

Plastic Surgery

High-ticket procedures need trust-first funnels. We build the research-stage nurture that turns a $12K rhinoplasty search into a booked consult.

Cosmetic Dentistry

Veneers, implants, and smile makeovers — we separate the cosmetic cases you want from the insurance calls you don't.

Hair Replacement Therapy

A long research cycle and a sensitive purchase. We build discreet, intent-matched funnels that meet patients where they actually search.

Run a different kind of practice — dermatology, vision correction, fertility, men's health? The playbook adapts. Tell us what you do and we'll tell you honestly if we're a fit. And if you want our AI copilot watching your ad accounts either way, meet Hopkin.

The Problem

Patient Acquisition Doesn't Play by Generalist Rules

The tactics that sell sneakers don't book consultations. Medical marketing has its own physics — compliance, trust, and a funnel that runs through a front desk.

Tracking That Respects HIPAA

Most agencies bolt consumer-grade pixels onto patient funnels and hope. Getting measurement right without touching protected health information is a discipline — and it's the difference between real ROAS and fiction.

You're Outgunned on Budget

Franchise chains, DSOs, and hospital aesthetics departments spend ten times what you do. Winning against that isn't about spending more — it's about intent-matched campaigns that convert the patients they waste money reaching.

Leads That Never Become Consults

Forms get filled, phones ring — and then a fraction actually book, and no one chases the ghosts. Ad platforms call that success. Your revenue doesn't. We optimize to consultations booked, not leads generated.

Locked Into Someone Else's Accounts

Your last agency ran ads from their account, on their landing pages, with their tracking. Leave, and the history leaves with them. Everything we build — accounts, site, data — is yours from day one.

If any of this sounds familiar, you're not the problem — your agency's model is. Generalists learn medical marketing on your budget. We already paid that tuition.

Why Us

A Medical Marketing Agency With Enterprise DNA

We spent years delivering marketing to medical practices inside Pearmill and kept hitting the same wall: the best tools and talent were locked behind $50K/month minimums. So we built Pedal — the same methodology, AI-native delivery, and vertical playbooks for med spas, plastic surgeons, cosmetic dentists, and hair restoration clinics — priced for practices that are serious about growth but not at enterprise scale.

Pearmill Pedigree

Same methodology that manages $500M+ in ad spend — without the enterprise price tag.

AI-Native Delivery

We embed AI into execution so you get big-agency work at a fraction of the cost.

Healthcare Depth

Our deepest playbooks — med spas, surgeons, dentists, hair restoration. Not a vertical we dabble in.

Fully Transparent

Published pricing. No setup fees. Month-to-month. No contracts.

Services

Three services. One goal: patients on the calendar.

Full-stack healthcare marketing services for practices that want to grow — not just spend.

Performance Media

Every paid channel, one team

Search, social, remarketing, email, SMS — we manage the full media mix to drive consultations at the lowest cost.

Growth Ops

Make every dollar and every visit work harder

SEO, analytics, CRO, automation, and proprietary tooling — the systems that turn ad spend into compounding growth.

Web Design & Development

A site you own that actually converts

Fast, modern websites built to book consultations. You own the code, the domain, and the hosting. No lock-in.

Want to see what this looks like for your practice?

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Results

The Numbers Do the Talking

Med Spa · Austin, TX

The Challenge

Inconsistent patient flow and $6K/month in Google Ads with no clear tracking on what was driving consultations. The owner was ready to cut paid media entirely.

What Changed

Pedal rebuilt the campaign structure from scratch — new keyword strategy, dedicated landing pages for top procedures, and conversion tracking tied to actual booked appointments.

Consultations increased 3.2x in 90 days. Cost per consultation dropped from $310 to $94. The practice added a second provider to handle the volume.

Representative of results achievable based on team experience managing similar practice campaigns.

Cosmetic Dentistry · Scottsdale, AZ

The Challenge

Steady traffic, weak pipeline: plenty of clicks and form fills, but only 11% of leads ever reached a consultation chair. Ad spend looked productive; the schedule said otherwise.

What Changed

Pedal rebuilt the funnel around consultation intent — procedure-specific landing pages, tighter lead qualification, and automated follow-up for the leads that used to fall through.

Lead-to-consultation rate jumped from 11% to 34%. Monthly consultations doubled while ad spend stayed flat.

Representative of results achievable based on team experience managing similar practice campaigns.

What Practice Owners Say

Don't Take Our Word For It

“I'd burned through two agencies before Pedal. The difference was immediate — they actually understood what a med spa consultation funnel looks like. Within 60 days, my cost per consult was cut in half and I stopped dreading slow months.”

Rachel M. Owner, Glow Med Spa, Austin TX

“My last agency held my ad account hostage when I tried to leave. With Pedal, I have full access to everything from day one. That alone would have been worth the switch — the fuller surgery schedule is what made it obvious.”

Dr. James K. Renew Cosmetic Surgery, Denver CO

“I don't have time to decipher marketing reports between patients. Pedal sends me a report I can read in five minutes, and my schedule has never been fuller.”

Dr. Sarah L. Bright Cosmetic Dentistry, Scottsdale AZ

Ready to see results like these?

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Pricing

Simple, Transparent Pricing

Most agencies hide their pricing because it changes depending on how much they think you'll pay. We publish ours because we think you deserve to know what you're getting into before you pick up the phone.

Starter

Up to $10K/month in ad spend

$2,500/month flat fee

  • Paid search campaign management
  • Conversion tracking setup and monitoring
  • Dedicated growth advisor
  • Monthly strategy check-in
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Most Popular

$10K–$50K/month in ad spend

15% of monthly ad spend

  • Everything in Starter, plus:
  • Landing page design and optimization
  • Weekly strategy calls
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Scale

$50K+/month in ad spend

Custom

  • Everything in Growth, plus:
  • Email / SMS marketing
  • Senior growth advisor + dedicated support
  • Custom CRO and 2x/month strategy calls
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No setup fees. No long-term contracts. You own all your accounts and assets from day one.

Free Audit

Get Your Free Practice Marketing Audit

See exactly where your ad spend is going — and where it should be. We'll analyze your campaigns, landing pages, and consultation funnel, whatever kind of practice you run.

Still Have Questions?

No — and that's deliberate. Pedal works with private practices: med spas, plastic surgeons, cosmetic dentists, hair restoration clinics, and similar elective-care businesses. Hospital systems and pharma have procurement cycles, brand-safety committees, and enterprise agencies built for them. If your growth runs on booked consultations rather than referral networks and payer contracts, we're built for you.

Our deepest playbooks are in med spas & cosmetic clinics, plastic surgery, cosmetic dentistry, and hair replacement therapy. If your practice is adjacent — dermatology, vision correction, fertility, men's health — the same consultation-funnel mechanics apply, and we'll tell you honestly on a call whether we're the right fit.

Yes. We build all campaigns and landing pages with HIPAA considerations in mind — we don't collect protected health information through ad forms, we use compliant tracking methods, and we follow patient-privacy best practices throughout. If your practice has specific compliance requirements, we'll work with your team before anything launches.

Patient acquisition has rules a generalist never hits: HIPAA-conscious measurement, ad-platform restrictions on health and appearance claims, consultation funnels that run through a front desk, and demand cycles tied to seasons and procedures. A generalist agency learns all of that on your budget. A healthcare marketing agency already paid the tuition — you're buying the playbook, not funding the education.

Paid search campaigns typically show meaningful data within 30 days and strong performance within 60–90 days. We set milestone expectations during onboarding so you always know what to expect and when. We won't tell you to "just give it six months" — if something isn't working, we adjust.

Yes. Always. Your domain, your Google Ads account, your website code — it's all yours from the moment we set it up. Month-to-month, no long-term contracts, no cancellation fees. If you ever leave Pedal, you take everything with you. This is non-negotiable for us.

Yes — SEO is part of our Growth Ops service, alongside analytics, CRO, and automation. For most practices the right sequence is paid search first (fast, measurable demand) with SEO building underneath it (compounding, owned demand), so the two feed each other instead of competing for budget.

After your strategy call, we start with a practice audit — your current marketing, website, tracking, and competitive position. From there we build a custom plan and present it for approval. Once approved, campaigns are typically live within 2–3 weeks, with a dedicated growth advisor and a clear timeline from day one.

Get in Touch

Let's Talk About Your Practice

Tell us about your practice and we'll get back to you within one business day.

Let's Find Out If We're the Right Fit

Book a free 30-minute strategy call. No pitch deck, no pressure. We'll look at your current marketing, your market, and your goals — and tell you honestly whether we think we can help.

Prefer email? Reach us at hello@pedal-performance.com